Kejapa Coffee is kind of coffee plantation that grown in Buleleng with organic cultivation. It is picked when the coffee is red and then processed properly, resulting in the best quality coffee beans. This type of coffee is processed without mixtures and without preservatives, so Kejapa Coffee is very good to consume because it will not be harmful to health. Apart from being delicious and fragrant, it is also healthy to drink. In 2015, a bamboo craftsman from Tigawasa, Gede Widarma, changed professions since 1999 and took the initiative to establish the Kejapa Coffee House. In the local language of the Bali Aga people, the word kejapa means where. He deliberately chose that name, to introduce the local Bali Aga language and dialect. From the coffee house, he slowly educated and invited the local community to plant coffee intercropping. The remaining land between the cloves is used to grow coffee.
At the beginning of 2020, Gede Widarma delved into the premium class coffee business by producing 3 coffee variants, including; Robusta Golden Honey, Arabica Natural,and Arabica Full Wash. Everything is sold in green bean form. The market response was quite good, especially European tourists. Apart from being marketed offline directly at the Kejapa Coffee House, he also markets via social media (whatsapp, facebook, instagram, line) and sells on digital marketing platforms such as tokopedia, pasar.id. Kejapa Coffee House is not just about buying and selling coffee. However, it is more about preserving the coffee commodity. As well as introducing the coffee culture of the people in the Bali Aga Village area.
Indonesia